The real impact of fast fashion on the planet

Fast fashion has turned fashion into a disposable product. More than 100 billion garments are produced every year, and 60% end up in landfills or incinerators in less than a year. The figures are devastating.

The fast fashion industry consumes 93 billion cubic meters of water annually, enough to meet the needs of five million people. Furthermore, it is responsible for 20% of global industrial water pollution due to dyeing and textile treatment processes.

Working conditions in fast fashion factories remain precarious. Millions of workers in developing countries earn wages below the living wage, work exhausting hours, and are exposed to dangerous chemicals.

The microtrend model—with collections changing weekly—fosters compulsive consumerism that generates mountains of textile waste. In Spain alone, more than 900,000 tons of clothes are discarded annually.

The alternative exists: brands like InfiniteYou demonstrate that it is possible to create attractive and quality fashion without destroying the planet. Local production, certified organic materials, and timeless designs that last beyond one season.